Showing posts with label Andreia Raquel Loureiro Cardoso. Show all posts
Showing posts with label Andreia Raquel Loureiro Cardoso. Show all posts

Thursday, 28 March 2013

EVALUATION Q7) Looking back at the preliminary task, what do you feel you have learnt in the progression from it to the full product


I have recognized that my editing and camera skills have improved immensely; it is more sophisticated now than when I had first commenced the project.

Camera shot

The wide shot of young Ivory in the park is useful for the audience because it presents the environment she is in as well as showing how she is isolated by the other children and left in her own little corner.

Camera angle

When young Mercy and friend bully it is a low angle from Ivory’s perspective, looking up.

This is a low angle, the audience is placed in Ivory’s perspective because as it is from her perspective it is almost as if we can feel the hatred of the children towards her which makes us feel sympathetic towards her.

Camera composition

I have incorporated the rule of thirds when young Ivory sticks her tongue out at the camera. This has been used successfully because, here if the screen was divided into three horizontal and vertical lines her eyes would be above the first horizontal line.


Camera movement
When Camera first focuses on photo and then tilts up to show Ivory’s face.

The tilt upwards is used very well because before the tilt, the camera focused on what Ivory was doing but

Editing
Match on action from young Ivory to old Ivory.

Cross-dissolve.
 From young Mercy’s hands to emphasise that she wants to get her message across. Her emotions.

Parallel editing just before Mercy wakes up to show her fearful feeling.

Sound non-diegetic, sound-mixing, foley

Location
Shows park environment.
Children in uniform
Lighting isn’t consistent throughout the film because not every shoot



Karma

07. Andreia Loureiro Cardoso, Esme Worrell, Abida Uddin, Alisha Kaur from 283goswell on Vimeo.

Wednesday, 27 March 2013

EVALUATION Q6) What have you learnt about technologies from the process of constructing this product?

EVALUATION Q5) How did you attract/address your audience?


EVALUATION Q2) How does your media product represent particular social groups?



















Mixed race teenage girls are represented negatively in wider society, often associated as 'attention seekers'. However, Mercy does not live up to that expectation for the reason being that she is sleeping. And although she is the main character, her role must relate to the psychological thriller genre and not how mixed race girls are considered to be/act.







Ivory and Karma are both Asian girls. Asians are portrayed as intelligent and prudent people in our society and the film industry. Karma totally contrasts that perspective since Ivory appears to be mentally ill and Karma as the spirit in figure. It is not common for Asians to play those roles. For many years, Asians in the film industry are directed to wear their cultural clothes for films that portray their cultural background or modern, formal clothes. Mercy and Ivory do not wear what they are expected to by the wider society, they challenge the stereotypes towards them. 






EVALUATION Q3) What kind of media institution might distribute your media product and why?


























Monday, 25 March 2013

EVALUATION Q4) Who would be the audience for your media product?















 The audience for Karma









Interview with the audience


Abida and I have decided to interview people from City and Islington College from the ages of16-18. I have learnt from this that mostly females like psychological thriller compared to the males.

Through tonnes of research on audience I now know that the core target audience for Karma is working class females aged 15-21. They are frequent cinema goers that will help  gain profit.